Choice Coaching
A Certified Coaching ProgramStart a New Career Today
30-Hour Program
- Are you a counselor who wants to move into the field of coaching either full or part time?
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Tired of paperwork and insurance panels?
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Want to spend your time serving your clients instead of completing endless forms and paperwork?
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Want to work with clients you are actually healthy, highly motivated and looking for support in accomplishing their goals and dreams?
Our 30-hour program was specifically designed with counselors in mind. We have the distance-learning program designed for people who like to study at their own pace and are comfortable with technology. We also offer an intensive in-person three-day program three times a year in Chicago. We are also able to customize a coach training program for you, on location, for groups of 10 or more.
60-Hour Program
- Are you a masters-level professional looking to add coaching to your repertoire of services?
- Are you seeking to make a career change into coaching full- or part-time?
- Want to spend your time serving your clients who are happy for your services?
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Want to work with clients you are healthy, highly motived and looking for support in accomplishing their goals and dreams?
- Is your place of employment asking you to develop coaching skills for your current position or a promotion?
Our 60-hour program is designed for master’s-level professionals interested in developing skills in coaching in mind. We have the distance -learning program designed for people who like to study at their own pace and are comfortable with technology. We also offer a regular four-day and then an intensive three-day in-person program three times a year in Chicago.
120-Hour Program
- Are you at least a bachelor’s-level professional looking to add coaching to your repertoire of services?
- Are you seeking to make a career change?
- Do you like to help others?
- Are you successful at reaching your own goals?
Our 120-hour program is designed for bachelor-level professionals interested in developing skills in coaching. We offer in-person programs three times a year in Chicago. When you are finished with these programs, there is 60 hours of role-playing and case conceptualization to do online with our coaches so you have the utmost confidence when you are finished that you can handle the demands of coaching.
“Success is being able to affect the change in your life that you want, while gracefully accepting, and even appreciating, those things that come your way that you didn’t want originally.”—Kim Olver
Get Certified and Learn Innovative, Successful Techniques to Use with Your Coaching Clients
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Are you aware that if you are NCC-certified and offer coaching services to your clients, you must now be certified through one of the Center for Credentialing & Education Board of Certified Coaching approved coaching programs?
- Would you like to learn the coaching skills that are so effective with Millennials and Gen-Z in the workplace?
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Would you like to be a coach who stands out in the field of coaching?
- Would you like to learn an established coaching method that will help you in any area—personal life coaching or business/executive coaching?
Coaching is different from therapy, counseling mentoring or consulting. Adding coaching to your skill set can only help you improve and expand your expertise. Even if you already have been coaching, our revolutionary coaching process can help you take your skill to a new level in helping your clients increase their mental freedom, while taking control of their life.
Our coaching process is about helping people to stop creating their own misery, while helping them take responsibility for their own happiness and success by putting their time and energy into the things they control, rather than the ones they don’t. This means leading people away from blame, anger, and resentment and into introspection, acceptance and proactivity. Our process demolishes the victim mentality and empowersr clients to reach their goals, while creating the meaningful relationships in their lives that will support and encourage them along the way.
Our revolutionary process is not just a coaching technique. It becomes a lens through which you learn to view the world and possibly a way you choose to live your life. There is application for every area of your life, e.g. relationships, parenting, self-growth, diversity, counseling, teaching, leadership, and goal attainment. The coaches at The Academy of Choice live and breathe the concepts of our revolutionary coaching process—showing, not just telling you, how to move from an ordinary life to an extraordinary one. You will apply the concepts in your own life as you learn to use them with your clients. It has the potential to be a transformational experience for you as you learn to live your life according to the principles of Mental Freedom. Many people casually talk about change coming from within but our process shows you step-by-step how to do that so you can live it and then show others the way.
Training Outline
Coaching Basics
Learn the basics… like essential coaching skills; the difference between coaching, consulting and counseling; BCC ethics; and coaching assessments.
Our Choice Coaching Process
Our proprietary Choice coaching process can help you take your skill to a new level in helping your clients increase their personal freedom while taking control of their life.
Life/Wellness/Relationship Coaching
In this module you will learn about developing connecting relationship habits; client resources; assessing client motivation; recognizing and combatting self-sabotage; and shifting perception to gratitude.
Business/Organizational Coaching
In this module you’ll learn business coaching basics, such as organizational roles, negotiating your contract, corporate culture, coaching through performance issues, conditions of quality, coaching through systemic change, win/win/win negotiation and how to reach agreements with built-in accountability.
Your Business Basics (Optional)
This is an optional part that goes beyond your 30-hour training. We know not all our student will be building an online coaching business, but if you are, we have a value-added part to the program. You will learn the basics of narrowing your niche, creating a website, search engine optimization, building an email list, creating a product funnel, generating a referral system, creating a newsletter, blogging, social media and article marketing. And we have a coach to coach you through it.
Is Coaching for You?
Coaching is a field that’s been rapidly expanding since the mid-90s. Not only is it a profession, but also an important skill for people in leadership positions.
Coaches help people set goals and determine what quality looks like, and they also support the person along the path toward realizing those goals. In the workplace, coaching helps people tap into their internal motivation. Life Coaching helps people who seek self-growth and development reach their personal goals. Unlike counseling, coaching is often done by phone or over the Internet with individuals who are without mental health concerns; they are healthy people looking to make positive change in their lives. Rather than delving into the past to explain behaviors, coaching is very present-oriented. The coach make it possible for clients to transform themselves from where they are into the future to who and where they want to be.
Learning the skills of coaching will serve you throughout your life while you work with your clients, employees, students, and even your own children.
Ten Reasons to Become a Coach:
1. You want to get the best from your employees or students
2. You want to help people accomplish their hopes and dreams.
3. Your passion is helping others.
4. You know how to align your client’s goals with their values and passions.
5. You are goal-oriented and know how to help others accomplish theirs.
6. You want a flexible schedule.
7. You want to be your own boss and have your own business.
8. You want to work from your home and from anywhere you are in the world.
9. You have expertise and life experiences that will help others.
10. You see yourself as a lifelong learner.
Why Choice Coaching?
I started my own coaching business in 2004 (www.therelationshipcenter.biz). Prior to that, I had a full-time job and a private practice. I mostly worked with people who were sent to me, rather than those who elected to have counseling. It was a lot of work to help clients understand the benefit of counseling. In my private practice, I only took private pay clients so I didn’t have to deal with all the paperwork for insurance companies but I often heard from my colleagues how draining that can be. Coaching provides me with the ability to help voluntary clients without mental health challenges, to move forward toward accomplishing their goals and dreams. I haven’t found anything more rewarding than that!
Anyway, I’ve built my business and can significantly shorten the learning curve for you and I have an awesome coaching process I’d love to share with you. I’ve already made the mistakes and can show you how to avoid them.
Learning Objectives:
- Create an informed consent form.
- Discuss the differences between counseling, coaching, and consulting.
- Create a list of essential coaching behaviors.
- Review the BCC Code of Ethics.
- List the five basic human needs.
- Assess need-strengths in practice clients.
- List the elements of the Choice Coaching model
- Practice using Choice Coaching’s Powerful Questions techniques.
- Role play using the our Choice coaching process.
- Distinguish between disconnecting and connecting relationship habits.
- Assess when you are working harder than you client.
- List the elements of an effective plan.
- Explain organizational roles and culture.
- Discuss the three conditions of quality.
- Practice systemic, rather than individual, solutions in management.
- Teach the coaching process as a mentoring model.
- Practice win/win/win solutions in conflict management.
- Discuss coaching business practices—creating website, newsletter, niche, product funnel, SEO, article marketing, etc.
- Develop your budget for your coaching business.
- Define your niche.
- Develop a business plan. Complete a thorough self-assessment.
- Create a plan for improvement with a partner.
- Create your own personalized coaching forms.
For those of you who prefer the distance-learning option, we have a program you can complete at your own pace. There are prerecorded videos, narrated PowerPoints, worksheets, assigned reading and a closed Facebook community for interaction with other coaching students. Start today and complete the program when it’s convenient for you.
We also realize that if you signed up for the distance-learning program, sometimes it’s difficult to apply the self-discipline necessary to get your assignments done within the time frame you would like, so we offer free coaching services via a weekly 15 min. phone call to help keep you on track. To take advantage of this offer, you can email me at any time during your program and request it.
Bonuses
Still not convinced? Here are the bonuses you will get with the program.

Powerful Choice Coaching Questions
Powerful Choice Coaching Questions: When You’re Ready to Teach Others to Live from the InsideOut. This book will help you internalizeour Choice coaching process by listing the best questions to ask in certain circumstances. Use it as a “cheat” while you are going through the program and it will become internalized. This is a product I sell by itself for $34.97 and you get it free!

Goal Attainment Package
Another freebie that comes with this program is our Goal Attainment Coaching Package for Choice coaches valued at over $75.00. It is a complete combination of left- and right-brained activities to help anyone not just set goals, but accomplish them. It contains, a Goal Attainment Tip Sheet, an eBook, an Action Book, and a podcast.

Coaching Websites
CoachingWebsites specializes in creating websites designed for coaches that are professional, affordable, and effective. All you pay is a discounted monthly hosting fee . They deliver credit card processing, appointment requests, search engine optimization, and more – it’s all included! Attracting new clients and generating more revenue is easy with Coaching-Websites! If you visit this site and provide a promo code of “1FREE”, you will receive A Free Website and One Month of Hosting Service with CoachingWebsites.
Become a Choice Coach
When you build relationships with our coaches and you excel in this program, you could be invited to join us as a contracted employee, to either coach clients or work with students in providing feedback to their assignments.
Residual Income Opportunities
When you successfully graduate from the Choice Coaching program, you have the opportunity to create electronic products for coaching continue education credits to be sold on the Academy of Choice website, if approved. Should you have ideas for a standalone CE one-hour course up to and including a coach specialization category, please start the conversation prior to your graduation with one of your coaches interested in sponsoring your idea.
30 Hour Coaching Package
You qualify for a 30-hour Certification program if you meet one of the following criterion:
- You are a NBCC,
- You have a full professional counselor license, e.g. LCPC, LCP, LPCC, LMHC,
- You have a Master's or Ph.D. in Counseling,
- You have a Doctorate in a social or behavioral science, such as social work, education, health, or business.
Upcoming In-Person Trainings
June 13-17, 2022 (2pm-9pm)
November 7-11 (9am-4pm)
In-Person
$1997
Distance-Learning
$1897
If you have a coupon code you will have an opportunity to apply it in the shoppingcart once you have chosen your option.
Payment Plans
You have the option to pay in installments of 3, 6 or 12 months. Certificate will not be awarded until final payment is made.
You qualify for a 60-hour Certification program if you meet one of the following criterion:
You have a Master’s degree or higher in one of the follow areas: business, management, social work, marriage and family therapy, psychology, medicine, health and wellness, education and law. Other related fields will be considered on a case-by-case basis by contacting the Center for Credentialing and Education at 336-482-2856.
Our 60 Hour Coaching Program is in two parts if you attend live. Ideally it is best to attend part one first, but it is not required. When you click on the purchase link you will be asked to pick your dates for both part one and part two.
Upcoming In-Person Trainings
Chicago, IL
Part One
June 6-10, 2022
October 3-7, 2022
Part Two
June 13-17, 2022 (2pm-9pm)
November 7-11 (9am-4pm)
In-Person
$3997
Distance-Learning
$3897
You qualify for a 60-hour Certification program if you meet one of the following criterion:
You have a Master’s degree or higher in one of the follow areas: business, management, social work, marriage and family therapy, psychology, medicine, health and wellness, education and law. Other related fields will be considered on a case-by-case basis by contacting the Center for Credentialing and Education at 336-482-2856.
Our 60 Hour Coaching Program is in two parts if you attend live. Ideally it is best to attend part one first, but it is not required. When you click on the purchase link you will be asked to pick your dates for both part one and part two.
Upcoming In-Person Trainings
Chicago, IL
Part One
June 6-10, 2022
October 3-7, 2022
Part Two
June 13-17, 2022 (2pm-9pm)
November 7-11 (9am-4pm)
In-Person
$3997
Distance-Learning
$3897
You qualify for a 60-hour Certification program if you meet one of the following criterion:
You have a Master’s degree or higher in one of the follow areas: business, management, social work, marriage and family therapy, psychology, medicine, health and wellness, education and law. Other related fields will be considered on a case-by-case basis by contacting the Center for Credentialing and Education at 336-482-2856.
Our 60 Hour Coaching Program is in two parts if you attend live. Ideally it is best to attend part one first, but it is not required. When you click on the purchase link you will be asked to pick your dates for both part one and part two.
Upcoming In-Person Trainings
Chicago, IL
Part One
June 6-10, 2022
October 3-7, 2022
Part Two
June 13-17, 2022 (2pm-9pm)
November 7-11 (9am-4pm)
In-Person
$3997
Distance-Learning
$3897
Payment Plans
You have the option to pay in installments of 3, 6 or 12 months. Certificate will not be awarded until final payment is made.
120-Hour Coaching Package
You qualify for a 120-hour Certification program if you meet one of the following criterion:
You have a bachelor's degree. Our 120-Hour Coaching Program is offered in three parts if you attend live. Ideally it is best to attend part one first, then two, and conclude with three, but it is not required. When you click on the purchase link you will be asked to pick your dates for both part one and part two. After completion of the first 60 hours, there is an additional 60 hours of role-playing and case conceptualization to do online with our coaches, so you will have the utmost confidence when you are finished that you can handle the demands of coaching. These sessions are arranged by appointment.
Upcoming In-Person Trainings
Part One
April 4-8, 2022
June 6-10, 2022
October 3-7, 2022
Part Two
April 11-15, 2022 (9am-4pm)
June 13-17, 2022 (2pm-9pm)
November 7-11, 2022 (9am-4pm)
Payment Plans
You have the option to pay in installments of 3, 6 or 12 months. Certificate will not be awarded until final payment is made.
In-Person
$7,997
Coaching
In my experience as a coach, I have never been asked about my credentials as a coach. No one ever asked me if I was a certified coach, what program I went to or if I had a degree, but several times I had coaching clients ask me if I had a coach. I think this is an important question. If you believe enough in the support and success of a good relationship with a coach, then why wouldn’t you have one?
The Academy of Choice offers coaching for coaches. This will help you understand what it’s like being on the receiving end of the coaching services and at Academy, we will support you and hold you accountable for integrating your new skills of Choice Coaching.
Coaching by the Hour- Create your own coaching package with your own schedule. $125.00 per hour. We offer 30, 45 and 60 minute sessions at the frequency you desire, e.g. weekly, every other week or monthly. You decide. We can customize a package to fit your schedule and your budget.
As Jack Canfield writes in his book, The Success Principles,
“Of all the things successful people do to accelerate their trip down the path to success, participating in some kind of coaching program is at the top of the list. A coach will help you clarify your vision and goals, support you through your fears, keep you focused, confront your unconscious behaviors and old patterns, expect you to do your best, help you live by your values, show you how to earn more while working less, and keep you focused on your core genius.”
Supervision
The Academy of Choice offers supervision to counselors and coaches. If you are an LPC who needs supervision to qualify for your LCPC, we can help. Kim Olver is an LCPC who does supervision with counselors interested in exploring treating clients without dependence upon the medical model for medication and diagnosing disease. Kim will support you in using the principles of Dr. Glasser’s Choice Theory, Reality Therapy and her own, proprietary method called, Mental Freedom when you are truly ready to help your clients stop being victims and, take control of their life and begin to live from within. Please check the rules of your state to be sure you can have a supervisor who doesn’t work at your place of employment and may be out-of-state. Academy of Choice Also offers supervision to coaches. While there is no law requiring supervision, you may want to run some cases by someone with more experience.
Individual supervision is billed at $150/hour.
If you register for our in-person program and it is canceled for any reason, you will receive a full refund within five (5) business days unless you choose to apply your payment to a future program.
100%-30–DAY RISK-FREE MONEY-BACK GUARANTEE
If you are not completely satisfied, simply send me an email, within 30 days of the purchase date, and I’ll refund your money in full.